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Rock Your Next Release
Overview
How To Use This Course (7:47)
12 Months Before Release
12 Months Before Release Checklist
Define Your Project: Album or EP? (9:37)
How To Determine Your Release Dates
Plan Your Release: Personnel, Budgeting & Booking The Studio/Producer (19:00)
Get Organized! (13:44)
How The Right Producer Can Transform Your Songs & How To Find One (61:35)
10 Months Before Release
10 Months Before Release Checklist
Choose Which Songs To Record: Use This Comprehensive Process (12:33)
Copyright, Royalties & Mechanical Licenses
9 Months Before Release: IN THE STUDIO
9 Months Before Release Checklist
Draft Contracts for All Studio Personnel
Optimize The Recording Process In The Studio (9:22)
CRUCIAL! Create Marketing Assets While In The studio (3:49)
Create Additional Mixes While In The Studio (1:18)
8 Months Before Release
8 Months Before Release Checklist
Branding Your Release: Be Your Own Designer (15:42)
If you decide to work with a Designer...
Plan Your Branding Campaign (9:43)
Plan Your Crowdfunding Campaign (if you decide to do one) (44:37)
Preparation for PR (14:23)
Research for PR Pitching (47:15)
Research for Spotify Playlists (26:02)
Research For Pitching To Radio
Research For Your Release Tour (15:25)
7 Months Before Release
7 Months Before Release Checklist
What Is Mastering & Do I Need To Master My Tracks? (6:26)
Mastering: How To Work With A Mastering Engineer
Your Photo Shoot (21:01)
Choose Platform & Setup Crowdfunding Campaign
Create Crowdfunding Pitch Video (6:27)
6 Month Before Release
6 Months Before Release Checklist
Start Booking Your Tour, Mini Tours or Performances To Support The Release (5:29)
Update All Your Branding Assets Online
Launch & Promote Your 30-Day Crowdfunding Campaign Online & Offline (7:09)
Choose Your Pressing & Digital Distribution
Plan & Budget Your Release Party (25:03)
5 Months Before Release
5 Months Before Release Checklist
Budgeting & Planning Session #2 - Re-assessing with some real numbers
How To Choose Your 3 Singles & Create A Story Around Them
Using Email To Engage Your Fans In Your Release Process with Cheryl B Engelhardt (19:42)
BONUS: Create Your 7-Month Content Calendar for Email & Social Channels for your Season of Releases (5:06)
Gather The Info For Your Press Release (13:05)
Write Press Release to Promote your Singles & Full Album/EP Release (27:28)
Create or Update your EPK (Electronic Press Kit)
Create Your Media One-Sheet
Build Relationships with Press & Radio before Pitching (102:07)
Start Building A Highly Engaged Group Of Fans Eager For Your Release with Ads & Messenger - with Michael Walker of Modern Musician (66:46)
4 Months Before Release
4 Months Before Release Checklist
Time To Copyright Your Collection of Songs
Installing & Using The Facebook Pixel (10:35)
Creating Your Audiences for Facebook Ads (49:29)
Setup a Spotify Pre-Save campaign using Show.co (6:52)
Use An Incentive to Build Your Email List Pre Release (7:49)
Create Your Video Assets (1 for each of 3 Singles)
Place Your Merch Order
Release Party: Final Planning Stage (4:38)
Pursue Sponsors For Your Release Party (18:39)
Crucial PR Preparation (23:23)
Gather Your PR Story Pitching Ideas (14:50)
Networking With & (Properly) Pitching The Media (12:48)
3 Months Before Release
3 Months Before Release Checklist
Digital Distribution Strategy (12:08)
Release Single #1 Through Digital Distributor to Spotify & other Streaming & Sales Services (9:12)
Taking Full Advantage of Spotify for Your Release (26:09)
Getting Your Music On Pandora & Utilizing Their Amazing Marketing Tools (65:24)
Streaming Platform Tools & Tips for Artists (Spotify, Apple Music, Amazon Music, Pandora, YouTube Music, & more)
Video Engagement Campaign & Promo for Single With Ads (16:49)
Plan & Budget Your Music Video (for after the release)
2 Months Before Release
2 Months Before Release Checklist
Start Contacting Press to Support Upcoming Tour and Release Shows (4:55)
Start Your Pre-Order Campaign (6:51)
1 Month Before Release
1 Month Before Release Checklist
Setup Online Distribution of Album/EP (2:49)
2 Weeks Before Release Checklist
Week of Release
Week of Release Checklist
Release Day!
1 Week After Release
1 Week After Release Checklist
Schedule & Start Promoting Virtual Release Party (4:21)
1 - 3 Month After Release
1-3 Months After Release Checklist
Plan Special PR Events During Your Tour (1:27)
Run A Viral Giveaway To Promote Your Release (28:38)
Run A Joint Giveaway, Cross-Promotion, Joint Promotion, Bundles, Compilations & Shared Spotify Playlists (16:38)
Start Pre-Launch For Your Music Video (or lyric video) (5:43)
Release Your Music Video or Lyric Video (keep the buzz going) (14:04)
Budgeting & Planning Session #2 - Re-assessing with some real numbers
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